Good-value high-quality medicines

Ratiopharm (a leading provider of over-the-counter generic medicines) asked Havas Helsinki to create a channel independent consumer advertising concept for Ratiopharm’s over-the-counter selfcare products. The advertising concept was developed to especially help build a more emotional connection between Ratiopharm and their target group (men and women, 25-54yrs.).

A character was created that has a demanding life’s mission. It has to endure all the aches and pains of Finns. But the character has no complaints and heads relentlessly toward the everyday sufferings of life.

The concept captures the symptoms we have all experienced and reminds us that Ratiopharm provides high quality, affordable solutions to almost all of the Finns’ everyday health worries.

The concept was seen on TV, outdoor and digital advertising.